Kidscreen »Archive» Hasbro enters Fortnite game

Another day, another Fortnite deal. Epic Games has signed a deal with Hasbro to launch a range of gaming experiences inspired by the hit game franchise, including NERF Fortnite licensed blasters and a Monopoly: Fortnite Edition Game (pictured).

NERF products will help kids mimic on-screen battles in the game when they hit shelves next year. And Monopoly Fortnite is slated to launch in the US and UK this fall, before rolling out to other markets in 2019.

The deal was negotiated by IMG, Fornite’s exclusive global agency for licensing and promoting consumer products. And it follows a slew of announcements from new licensees made in recent weeks, including McFarlane Toys. (toys), Spirit Halloween and Spencer’s (costumes), Moose Toys (collectibles) and Jazwares (toys).

Fortnite: battle royale drops 100 players on an island, where they can fight in a battle royale or team up to defeat a horde of monsters. It broke the $ 1 billion mark in revenue in July and, according to recent data from The NPD Group, ownership contributed to a 40% increase in consumer spending on video games in the United States in the first half of 2018. (to the tune of $ 19.5 billion).


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