AI-Based Game Developer Roblox Splash Raises $ 20 Million “To Launch Next Generation Of Superstars”

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Australian start-up Splash, developer of an AI-powered Roblox game that allows players to create music and perform in front of a live audience in virtual venues, has raised US $ 20 million in funding series A.

The round was co-led by Amazon’s Alexa Fund and BITKRAFT Ventures with input from Khosla Ventures and King River Capital, and according to a press release, Splash is now aiming to “launch the next generation of superstars.”

Founded in 2017 and formerly known as Popgun, Splash says it was launched to help compose and create music with machine learning and AI.

Splash says the investment will be used to improve its AI-powered virtual instruments, expand Splash virtual sites, grow the Splash community, and establish key partnerships in games, entertainment and music.

Splash has three areas of focus, including Splash Games, Splash Tools, and Splash Stars.

Using platforms such as Roblox, Splash Games allows players to interact with music in a variety of ways, ranging from live performance to playing music-related mini-games.

To date, the game has amassed over 128 million coins and an average of 10 million coins per month, with over 5.4 million people performing live on stage in Splash.

Splash Tools is a suite of composition and production tools for musicians to help them create and edit compositions and experiment with a number of AI-powered instruments.

The goal of Splash Stars, meanwhile, is to develop virtual popstars.

Kai, for example, is the first star to emerge from the game, and whose music video for the track Breathe again has had over 1.7 million views to date, with the virtual artist having collectively “performed” in front of over 140,000 players in Splash.

“We are developing a team of musicians, tech professionals, gamers and creatives who have joined our mission to find new and inventive ways to inspire the next generation of musicians. “

Stephen Phillips, Splash

Stephen Phillips, CEO of Splash, said, “We are growing a team of musicians, tech professionals, gamers and creatives who have joined our mission to find new and inventive ways to inspire the next generation of musicians.

“With over 7.8 million people making music in Splash, we’re well on our way to one day hosting the world’s must-see virtual performances.

“We are thrilled to have incredible investors in our corner who believe in our mission to launch the next generation of superstars and become the place where millions of people perform live every day.”

“We are impressed with what the Splash team has accomplished as we continue to expand the focus of the Alexa Fund across consumer technologies, including synthetics, virtualization, new creator-driven concepts and NFTs. . “

Paul Bernard, Amazon Alexa Fund

Paul Bernard, Director of the Amazon Alexa Fund, added: “Splash sits at the intersection of artificial intelligence and next-generation media with a next-generation music creation game that empowers people to express themselves in the world. – beyond the constraints of social media.

“We are impressed with what the Splash team has accomplished as we continue to expand the focus of the Alexa Fund across consumer technologies, including synthetics, virtualization, new creator-driven concepts and NFTs. . “

“Music and games have always had a symbiotic relationship. With the advent of synthetic reality, we expect the intersection to develop. “

Carlos Pereira, BITKRAFT Ventures

Carlos Pereira, Director at BITKRAFT Ventures, said: “Music and games have always had a symbiotic relationship. With the advent of synthetic reality, we expect the intersection to develop.

“More time spent in gaming environments means there is an increased opportunity to discover and share the music that connects us to our favorite games and to each other.

“As the creator economy expands beyond images and videos, we see Splash as a platform that opens doors for a new class of creators and enthusiasts who create and share music with their families. communities and pave the way for a more immersive form of virtual entertainment. worlds.Music trade around the world


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