Study shows virtual reality appeals to American game enthusiasts

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Based on data gleaned from a study recently conducted by research firm Nielson, virtual and augmented reality experiences and devices appear to be on the rise when it comes to appealing not only to game enthusiasts, but to consumers in general as well.

Judging from the graphics (embedded below), it is clear that the average consumer outside of the label of “gamer” (which is defined as consumers who play video games on at least one compatible device). games) takes an interest in VR technology, with the Samsung Gear VR gaining the most recognition.

34% of the population recognizes the Gear VR because of its marketing in tandem with Samsung’s mobile devices, and headsets are often offered for free if purchased with the phone.

While general consumers are more likely to buy the Samsung Gear VR, gamers seem more interested in the Sony PlayStation VR. The stakeholder demographics for future VR / AR show more male interest at 69%, with 44% of interested consumers being Millennials.

In general, the study concludes by affirming that these consumers say they are more motivated by new technologies, hence the interest in these innovative devices.

VRDC Fall 2017 will take place at the Hilton Union Square in San Francisco, Calif. on September 21-22. register today! Gamasutra, VRDC and GDC are sister organizations under parent company UBM Americas.


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